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Friday 10 May 2013

Here Comes the Sun


Having endured the coldest Spring since 1962, the team at Reds have spent every available opportunity basking in this week's spring sunshine. However, it’s important to remember the drawbacks of the outdoors on the hair- it needs to be 100% dry to fight the frizz.  Spending time outside creates curl and volume in naturally curly or wavy hair textures and leaving the house with slightly wet hair is going to add to the problem. Yet, everything’s not lost- using a pair of GHDs to smooth the cuticle down even further is a double whammy in the fight against frizz. You can also add dry shampoo to the scalp to help absorb perspiration or humidity before it causes the hair to frizz.

Exposure to the direct sunlight we’ve experienced throughout this week can also cause excessive
dryness, so continue your deep-conditioning regimen from winter, and don’t forget to dab a little extra on the ends.  Personally, I recommend using moisture-enhancing products from wash to styling and, as ever,  make sure you’ve got the right haircut. Whilst you can condition your hair and have the right styling products to seal your style, but without the right cut your hair won't fall in the most flattering way.

As well as an effective shampooing and conditioning routine, combat that dryness with L’Oreal Professionnel’s flagship product- Mythic Oil- a nourishing treatment that it is also one of the most effective styling products on the market.  Infusing the hair with both shine and volume, the silky smooth serum doesn’t weigh the hair down. Instead of lying on top of the hair and making it limp like most treatments, the oil is absorbed quickly and nourishes from the inside out. Therefore, even though the product gives shine, it feels matte, avoiding the greasy feel of many oil-based treatments.
But the talents of Mythic Oil don’t stop there. Formulated to interact with the heat of hair dryers and straighteners, it also protects the hair from heat damage and makes it more pliable for styling- perfect for the textured looks that have featured so heavily in Summer collections.

Even if your hair is in tip-top condition, your follicles require the same treatment as your skin, so be sensible and cover up!  Whether it’s with a headscarf, a hat or one of our popular UV filters, it’s important to prevent those harmful rays from damaging the hair.  Kérastase Soleil Micro Voile Protecteur is one of my favourites.  Formulated with Filtre Photo-Defense, it provides the hair with mineral oils, reducing the effects of humidity and protecting the hair follicle from any damage.

As well as using regular conditioner, I always recommend a specially formulated masque to give you that red carpet finish.  L’Oréal Professionnel’s Lumino Contrast Masque does more than just condition the hair- it enhances the brightness of highlights so that your style shines with brilliance. This deep-acting treatment strengthens and conditions by replenishing the lipids in the hair, making it the ideal antidote to the stresses of the sun.

Susan x

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