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Reds are ready to revolutionise the world of facial hair for a good cause, with the news that they have been announced as an official Movember Rated barber.
The only salon in the North to have been granted the privilege, the Reds team are thrilled to have been recognised for the quality of their work. Marshall Hall, Manager of the Reds Male Grooming Salon, is delighted with the award: “Movember Rated Barbers are best-in-class barbershops from around the world dedicated to fine grooming, fine moustaches and to changing the face of men’s health,” explained Marshall. “We really are excited to be part of this great network of Movember Rated Barbers- growing your Mo is a chance to reinvent yourself as well as your health, and we’re looking forward to helping the gentlemen of Wearside during the month of the moustache.
But why November, and why a moustache? The salon is a proud participant of the ‘Movember’ campaign, an international awareness movement to show support for prostate cancer.
Both Reds in Sunderland City Centre and the Herrington salon are both involved with the campaign, and they’re the ideal environment to kick off the revolution. Mo Bros, as participants are known, began their gentlemanly journey on 31st October, with the Reds ‘Day of Shaving’: a chance for all Mo Bros to start the month with a clean, close Reds shave. Furthermore, £5 of the cost of the shave gets donated directly to the charity.
The month of November, then, is a chance for Sunderland men to really reveal their true personality. Whichever moustache is chosen, be it wispy, handlebars, something waxed and grandiose or even the Pencil, it’s time to dust off a moustache comb and wax and rock a facial coat of arms.
This year, the Movember campaign is at its biggest, with organisers hoping to have the large number of registered Mo Bros ever in the quest to change the face of men’s health.
Plus, it’s never too late to join in to support such an important cause. The salon is running a fantastic promotion to help get your facial hair in training for the big month, by giving a free styling product to everyone who books a shave and a haircut together during the month of October.
It’s a celebration of colour at Reds this week, as two stylists have been awarded with a Colour Diploma from L’Oreal Professionnel.
Ashley Brennan and Brooke Taylor, who have been with the salon since they were 15, are thrilled at the news. “It’s great to be recognised with such a prestigious qualifaction after all these years of hard work,” explained Brooke.
With ever-changing demands from customers due to seasons and fashions, the Colour Diploma is an essential course for colourists wanting to know how to technically change someone’s coloured hair to always achieve perfect results.
“We looked in depth at colour techniques to ensure a better understanding of how to create the perfect result every time and approach these services with complete confidence,” added Ashley. “If L’Oreal say we’re expert colourists, I’m sure the women of Wearside will agree!”
Two years ago, men's Hairdresser Marshall Hall introduced his unique take on the traditional shave to the Sunderland market, leading to a resurgence of interest in male grooming. As a result, his client numbers are growing constantly.
During 2013 the traditional shave has been one of the most popular services available at the salon.
“The new mens salon at Herrington has been a resounding success as it provides men with the right type of environment for a haircut or shave, and we are developing new ideas all the time to improve comfort and ensure that men enjoy their salon experience” says Marshall.
Its fair to say we’d all like to look a little slimmer, a little younger and feel a little healthier. Our celebrity friends seem to do it with ease- surely they can’t be that perfect? Just what is their secret?.
Nicola Caffery, Head therapist at Reds in East Herrington can shed some light on the subject, and you don’t have to be rich or famous to enjoy.
“CACI facials tone your skin and help many of our celebs to look younger, many of my clients feel a great boost in confidence after a CACI. Its also the perfect time to try CACI as we now have our best ever CACI facial offer available at the salon, - its perfect for clients looking to start a course of CACI or to use as their monthly maintenance CACI”, said Nicola.
A course of 10 CACI courses is reduced to only £298 for a limited period, and the offer ends on September 31st. To book a course of CACI or an initial treatment, please call Reds on 0191 5110288.
Always at the cutting edge of fashion, style guru Alexa Chung’s new look is inspiring the women of Wearside to experiment with colour.
“Alexa’s style is always a good indication of what’s trendy”, suggests Amelia Hall, Manager of Reds City Centre. “Her use of dip dye inspired thousands of women across the country to follow suit, and I certainly expect her latest style to be in high demand.”
The new look, used by L’Oreal to advertise their Autumn/Winter collections, is much more subtle than last year’s severe dip dyed look. “Instead of a clear demarkation between colours, Alexa has chosen a much more subtle graduation of shades”, explains Amelia. “However, because there are a number of shades involved in producing the final look, it loses none of the impact of the dip-dye process. Lowlights are used throughout the hair to add movement and depth, and the finished look is both on-trend and subtle enough to wear to work.”
Alexa herself is thrilled with the look. “The style is matched incredibly well to my natural colour, and it’s only made the appearance of my hair shinier, so that’s a bonus. My stylists used L’Oreal’s INOA colour to make ribbons of colour which makes it look natural- it really is a style which is versatile enough for a modern lifestyle,” said Alexa.
“For those ladies who shy away from wacky, bold hair colours, Alexa’s latest look is classic and subtle enough to put them at ease, and ladies will look as good in the office as they do on a big night out,” continues Amelia. “In my opinion, the key to a good hairstyle is its flexibility, and Alexa’s natural style ideal.”
To discuss how to achieve Alexa’s new look, call Amelia on 0191 510 8126, or pop into Reds City Centre Salon in St. Thomas Street, Sunderland, for a full consultation.
With Frankie Sandford and Rita Ora both now sporting brand new hair extensions, the ever-popular service shows no sign of dropping out of the celebrity world. Yet, for those wanting to add length and volume to hair at a salon, many of the current bonding methods can be quite aggressive- bad news for those who favour a subtle, natural look.
However, a brand-new treatment offered by Reds believes Great Lengths hair extensions are the answer. Unlike many treatments which involve welding, waxing or knotting to the hair, Great Lengths invented a process which was much more kind to the hair. “The extensions are attached through structures which are actually very similar to human hair,” explained Natasha. “When these structures are activated, the extensions become securely bonded, and they’re also easy to form and gentle to the follicle.”
Somewhat of an extension expert, Natasha has been fully trained in the revolutionary system, and is impressed with the results. “Great Lengths extensions have the most natural effect of any system I’ve seen,” said Natasha. “Great Lengths use fine quality virgin hair cut from Indian womens' heads in religious ceremonies prior to their weddings. So it's real, and therefore looks extremely natural when used to augment hair.” Furthermore, the similarities don’t end when it comes to appearance: “The extensions can also be curled or straightened as normal,” explained Natasha. “If you leave it to dry naturally it will have a natural wave and texture to it - just like your own hair.”
As well as adding natural length to hair (Great Lengths Extensions can add up to 60 centimetres to the length of your hair) the extensions work well to enhance thickness. “If your hair is thinning, perhaps with maturity, or is inherently thin, fine and lank, this is a good way to give it more volume and swing,” adds Natasha.
It has to be said that hair extensions often have a poor image thanks to the treatment's association with the unnatural-looking bleached blonde tresses favoured by Z-listers. “I think customers will be surprised,” suggested Natasha. “When they are done well they are a very effective boost for hair. Cameron Diaz and Kate Beckinsale are two fans of Great Lengths, and they’re hardly chav-tastic!”
Now that the wet weather seems to have subsided, we're met with bright skies and blustery winds. No longer forced to cover our hair with a hat or pin back into an all-weather bun, it's time to turn up the heat in the Spring style stakes.
Highlights are one of the most popular Spring treatments, and if you want the most natural-looking highlights possible, it’s important to get colour applied in salon. A professional hairstylist has a much better chance of mimicking how the sun hits your tresses than you do squinting into the mirror, trying to smear a mascara-style brush in the right places. Although it costs more to have highlights applied professionally, the results are worth it, particularly when a visit includes a full consultation process to define your perfect look.
All salon colourists use basically the same formula for hair highlighting: a mixture of peroxide (which opens the hair cuticle) and persulfates- salts derived from persulfuric acid which strip the colour. Peroxide does damage hair, but it’s very important to visit a good salon to limit the amount of damage- too long a development time by an inexperienced stylist could lead to frazzled follicles!
When it comes to applying the highlights, it’s all about location. In a treatment such as a half head of highlights, the colourist focuses on the areas where the sun would naturally hit, like the top layers, around the face, and the crown. And, if you often wear your hair up, tell your colourist- they’ll also place a few streaks on the bottom layers, above the nape of the neck.
Regardless if you're a rich brunette or a dark blonde, using foils is the most efficient way to apply bleach to the hair. Your colourist will brush on a highlighting formula, and then wrap the strands in pieces of foil until they reach the proper shade. While you're sitting in the chair, the metal is reacting with the chemicals in the bleach to create heat, which helps strip out colour more quickly and deeply- perfect for those who have more pigment to begin with.
After the peroxide has lifted the right amount of colour, a good colourist will apply a toner to remove brassiness and blend the bleached areas. Toner will affect only the colour of the lightened strands, leaving your base colour intact. However, it’s still important to maintain your colour at home. Personally, I recommend L'Oreal Professional Serie Expert Silver Shampoo: a great product to prevent those brassy tones from sneaking into the hair.
Equally, it’s important to keep your lightened locks shiny and natural-looking by visiting the salon for a touch-up every 6 weeks or so. And, when wet weather returns and the sun fades away, you can always let your blonde streaks do the same!
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