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Friday, 7 March 2014

A Real Lift



It’s fair to say we’d all like to look a little slimmer, a little younger and feel a little healthier. Our celebrity friends seem to do it with ease- surely they can’t be that perfect- so what’s their secret?

For some time now, the world-famous and award winning CACI Facial Toning treatment has been voted the most effective anti-ageing treatment available. CACI has a huge celebrity following including famous faces from show business, music, media and royalty.

Therefore, it’s an exciting month for the Reds team.  The launch of CACI Ultimate treatments at our salon will allow us to offer cutting edge technologies like optical microdermabrasion, LED light therapy and Hydratone, a first for Sunderland and exclusive to Reds.

But how does it all work?  CACI uses micro-current stimulation of the facial tissues which delivers tiny electrical impulses that mirror the body’s own natural processes. In most cases, you can hardly feel it, with just a slight electrical tingling sensation.

At Reds, our CACI treatments start with a discussion about your skin, product use and usual routines.  Then, the skin is treated to a thorough buffing and cleansing with a unique microdermabrasion technique that incorporates silicone carbide coated tips to slough away dead cells.

The next phase, LED Light Therapy, is a cutting-edge treatment which is exclusive to Reds.  Using the latest technology, light therapy can reduce the signs of ageing and targets skin imperfections such as acne, blemishes, scar tissue, wrinkles and stretch marks. The Light Therapy system delivers specific wavelengths of red and blue light both stimulate the growth of new skin cells and deep cleanse the skin with an antibacterial effect. The combination of light therapy and microdermabrasion encourages tissue repair and healing, and is particularly useful for the treatment of acne, scar tissue, stretch marks and skin blemishes.

A first for the North East, we’re proud to offer Hydratone-  a unique treatment which takes just 15 minutes to perform yet provides you with an immediate and intensive skin hydration.  Combining active micro-current rollers with a unique silicon gel mask that has been infused with powerful hydrating properties, Hydratone is designed for people who are short of time but need deep hydration. The moisturising gel mask becomes ‘charged’ so that the whole face is bathed in rejuvenating energy, its dramatic softening action helping to plump out and smooth deep lines and wrinkles.

Although all of this seems complicated, clients always find the experience simple, enjoyable and relaxing.  And, unlike the hocus-pocus of many conventional treatments, CACI is a results-driven method that certainly works – and may help you avoid that scalpel for one more year!



Friday, 18 October 2013

The Month of the Moustache



Reds are ready to revolutionise the world of facial hair for a good cause, with the news that they have been announced as an official Movember Rated barber.

The only salon in the North to have been granted the privilege, the Reds team are thrilled to have been recognised for the quality of their work.  Marshall Hall, Manager of the Reds Male Grooming Salon, is delighted with the award: “Movember Rated Barbers are best-in-class barbershops from around the world dedicated to fine grooming, fine moustaches and to changing the face of men’s health,” explained Marshall.  “We really are excited to be part of this great network of Movember Rated Barbers- growing your Mo is a chance to reinvent yourself as well as your health, and we’re looking forward to helping the gentlemen of Wearside during the month of the moustache.

But why November, and why a moustache? The salon is a proud participant of the ‘Movember’ campaign, an international awareness movement to show support for prostate cancer.

Both Reds in Sunderland City Centre and the Herrington salon are both involved with the campaign, and they’re the ideal environment to kick off the revolution.  Mo Bros, as participants are known, began their gentlemanly journey on 31st October, with the Reds ‘Day of Shaving’: a chance for all Mo Bros to start the month with a clean, close Reds shave.  Furthermore, £5 of the cost of the shave gets donated directly to the charity.

The month of November, then, is a chance for Sunderland men to really reveal their true personality. Whichever moustache is chosen, be it wispy, handlebars, something waxed and grandiose or even the Pencil, it’s time to dust off a moustache comb and wax and rock a facial coat of arms.

This year, the Movember campaign is at its biggest, with organisers hoping to have the large number of registered Mo Bros ever in the quest to change the face of men’s health.

Plus, it’s never too late to join in to support such an important cause.  The salon is running a fantastic promotion to help get your facial hair in training for the big month, by giving a free styling product to everyone who books a shave and a haircut together during the month of October.

Colour Experts are Top of the Class

It’s a celebration of colour at Reds this week, as two stylists have been awarded with a Colour Diploma from L’Oreal Professionnel.

Ashley Brennan and Brooke Taylor, who have been with the salon since they were 15, are thrilled at the news. “It’s great to be recognised with such a prestigious qualifaction after all these years of hard work,” explained Brooke.

With ever-changing demands from customers due to seasons and fashions, the Colour Diploma is an essential course for colourists wanting to know how to technically change someone’s coloured hair to always achieve perfect results.

“We looked in depth at colour techniques to ensure a better understanding of how to create the perfect result every time and approach these services with complete confidence,” added Ashley. “If L’Oreal say we’re expert colourists, I’m sure the women of Wearside will agree!”

Friday, 20 September 2013

Shave, Sir?



Two years ago, men's Hairdresser Marshall Hall introduced  his unique take on the traditional shave to the Sunderland market, leading to a resurgence of interest in male grooming.  As a result, his client numbers are growing constantly. 

During 2013 the traditional shave has been one of the most popular services available at the salon.

“The new mens salon at Herrington has been a resounding success as it provides men with the right type of environment for a haircut or shave, and we are developing new ideas all the time to improve comfort and ensure that men enjoy their salon experience” says Marshall.

Last Chance to Purchase CACI at a Special Price

Its fair to say we’d all like to look a little slimmer, a little younger and feel a little healthier. Our celebrity friends seem to do it with ease- surely they can’t be that perfect? Just what is their secret?.
Nicola Caffery, Head therapist at Reds in East Herrington can shed some light on the subject, and you don’t have to be rich or famous to enjoy.

“CACI facials tone your skin and help many of our celebs to look younger, many of my clients feel a great boost in confidence after a CACI. Its also the perfect time to try CACI as we now have our best ever CACI facial offer available at the salon, - its perfect for clients looking to start a course of CACI or to use as their monthly maintenance CACI”, said Nicola.

A course of 10 CACI courses is reduced to only £298 for a limited period, and the offer ends on September 31st. To book a course of CACI or an initial treatment, please call Reds on 0191 5110288.



Style Guru Inspires our City Centre Salon

Always at the cutting edge of fashion, style guru Alexa Chung’s new look is inspiring the women of Wearside to experiment with colour.

“Alexa’s style is always a good indication of what’s trendy”, suggests Amelia Hall, Manager of Reds City Centre. “Her use of dip dye inspired thousands of women across the country to follow suit, and I certainly expect her latest style to be in high demand.”

The new look, used by L’Oreal to advertise their Autumn/Winter collections, is much more subtle than last year’s severe dip dyed look. “Instead of a clear demarkation between colours, Alexa has chosen a much more subtle graduation of shades”, explains Amelia. “However, because there are a number of shades involved in producing the final look, it loses none of the impact of the dip-dye process. Lowlights are used throughout the hair to add movement and depth, and the finished look is both on-trend and subtle enough to wear to work.”

Alexa herself is thrilled with the look. “The style is matched incredibly well to my natural colour, and it’s only made the appearance of my hair shinier, so that’s a bonus. My stylists used L’Oreal’s INOA colour to make ribbons of colour which makes it look natural- it really is a style which is versatile enough for a modern lifestyle,” said Alexa.

“For those ladies who shy away from wacky, bold hair colours, Alexa’s latest look is classic and subtle enough to put them at ease, and ladies will look as good in the office as they do on a big night out,” continues Amelia. “In my opinion, the key to a good hairstyle is its flexibility, and Alexa’s natural style ideal.”

To discuss how to achieve Alexa’s new look, call Amelia on 0191 510 8126, or pop into Reds City Centre Salon in St. Thomas Street, Sunderland, for a full consultation.

Monday, 1 July 2013

Going to Great Lengths

With Frankie Sandford and Rita Ora both now sporting brand new hair extensions, the ever-popular service shows no sign of dropping out of the celebrity world.  Yet, for those wanting to add length and volume to hair at a salon, many of the current bonding methods can be quite aggressive- bad news for those who favour a subtle, natural look.

However, a brand-new treatment offered by Reds believes Great Lengths hair extensions are the answer.  Unlike many treatments which involve welding, waxing or knotting to the hair, Great Lengths invented a process which was much more kind to the hair.  “The extensions are attached through structures which are actually very similar to human hair,” explained Natasha.  “When these structures are activated, the extensions become securely bonded, and they’re also easy to form and gentle to the follicle.”

Somewhat of an extension expert, Natasha has been fully trained in the revolutionary system, and is impressed with the results.  “Great Lengths extensions have the most natural effect of any system I’ve seen,” said Natasha.  “Great Lengths use fine quality virgin hair cut from Indian womens' heads in religious ceremonies prior to their weddings. So it's real, and therefore looks extremely natural when used to augment hair.”  Furthermore, the similarities don’t end when it comes to appearance:  “The extensions can also be curled or straightened as normal,” explained Natasha. “If you leave it to dry naturally it will have a natural wave and texture to it - just like your own hair.”

As well as adding natural length to hair (Great Lengths Extensions can add up to 60 centimetres to the length of your hair) the extensions work well to enhance thickness.  “If your hair is thinning, perhaps with maturity, or is inherently thin, fine and lank, this is a good way to give it more volume and swing,” adds Natasha.

It has to be said that hair extensions often have a poor image thanks to the treatment's association with the unnatural-looking bleached blonde tresses favoured by Z-listers.  “I think customers will be surprised,” suggested Natasha.  “When they are done well they are a very effective boost for hair. Cameron Diaz and Kate Beckinsale are two fans of Great Lengths, and they’re hardly chav-tastic!”


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