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Monday, 1 July 2013

Going to Great Lengths

With Frankie Sandford and Rita Ora both now sporting brand new hair extensions, the ever-popular service shows no sign of dropping out of the celebrity world.  Yet, for those wanting to add length and volume to hair at a salon, many of the current bonding methods can be quite aggressive- bad news for those who favour a subtle, natural look.

However, a brand-new treatment offered by Reds believes Great Lengths hair extensions are the answer.  Unlike many treatments which involve welding, waxing or knotting to the hair, Great Lengths invented a process which was much more kind to the hair.  “The extensions are attached through structures which are actually very similar to human hair,” explained Natasha.  “When these structures are activated, the extensions become securely bonded, and they’re also easy to form and gentle to the follicle.”

Somewhat of an extension expert, Natasha has been fully trained in the revolutionary system, and is impressed with the results.  “Great Lengths extensions have the most natural effect of any system I’ve seen,” said Natasha.  “Great Lengths use fine quality virgin hair cut from Indian womens' heads in religious ceremonies prior to their weddings. So it's real, and therefore looks extremely natural when used to augment hair.”  Furthermore, the similarities don’t end when it comes to appearance:  “The extensions can also be curled or straightened as normal,” explained Natasha. “If you leave it to dry naturally it will have a natural wave and texture to it - just like your own hair.”

As well as adding natural length to hair (Great Lengths Extensions can add up to 60 centimetres to the length of your hair) the extensions work well to enhance thickness.  “If your hair is thinning, perhaps with maturity, or is inherently thin, fine and lank, this is a good way to give it more volume and swing,” adds Natasha.

It has to be said that hair extensions often have a poor image thanks to the treatment's association with the unnatural-looking bleached blonde tresses favoured by Z-listers.  “I think customers will be surprised,” suggested Natasha.  “When they are done well they are a very effective boost for hair. Cameron Diaz and Kate Beckinsale are two fans of Great Lengths, and they’re hardly chav-tastic!”


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