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Monday, 23 June 2014

Introducing HD Make Up


HD Brows are branching out into makeup, and not just with the odd product. The company calls it a ‘capsule collection for red carpet glamour’, but the extensive range of foundations, primers, liners, eye & brow palettes, lip colours, brushes, and so on looks anything but ‘capsule’ to us!

Developed with makeup artist Francesca Neil, who’s toured with Girls Aloud and is a veteran on tv shows like X Factor, Strictly and Britain’s Got Talent, this is “hard-working makeup; it was developed to make you look amazing under even the most challenging circumstances.

The Reds beauty team call it ‘Red Carpet’ makeup because that is the look that the range seems to be going for: movie star perfection that holds up under the glare of any spotlight. It is glamorous but the shades are natural and flattering. HD Brows have produced a makeup to help women create a seriously enhanced version of themselves.

A lot of these products have been road-tested for two years by the company’s celeb clients (among them One Direction, who -whisper it- use the Brow Colourfix wands “to fill out little patches in their stubble”). The foundation is currently used on the ‘Splash’ contestants, “because it won’t come off in the pool.” Hard-wearing indeed.

Despite its long-wearing credentials (and, frankly, to my surprise), the makeup isn’t thick and cakey, but feather-light and easy to blend, with Nicola calling it Tom Ford quality at Benefit prices.  

We’ve just received the full range in salon, not long after the HD Brows team have used it to prep some of Hollywood’s great and gorgeous for the Oscars red carpet. Need we say more?


Makeup by HD Brows, priced £9 - £32.50, is available at Reds and Harvey Nichols department stores.

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